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EU Medical Cannabis Meets Recreational Choice: A New Era in European Preference
Oct. 17, 2024 by SOMAÍ Pharmaceuticals
Europe has been one of the most interesting cannabis markets to watch develop: What was a pure medical cannabis market has quietly but steadily tilted into a recreational preference market.
Observing more mature markets like the United States and Canada provides the perfect crystal ball into consumer preferences. Cultural nuances aside, everyone wants the best quality cannabis products with effective performance for whatever reason people are using them. After all, most people are consuming cannabis, whether medically or recreationally, to address one or more medical indications and deserve to find the right product that works for them. Additionally, mature markets show a clear preference for various therapeutic options.
Medical Flower Creates Impetus for Choice
Not discounting the fact that smoking flower is the most widely practiced form of consuming cannabis, there are also massive benefits for many patients and consumers around the world.
The fact is, no other pharmaceutical or medical drug is rolled into a joint, lit with a flame and then inhaled into the lungs. Although smoking cannabis helps millions of people for significant reasons, this method of consuming cannabis mirrors a recreational approach involving the patient discovering preferences among many strains, THC levels and terpene profiles — all while attempting to achieve potential medical benefits.
This method often involves patients exploring the web or reading Reddit to find their best alternate options. It is not any different from someone reading up on their prescribed painkillers and checking forums to see if there are other options to heal them, perhaps more effective than their current pain plan. Nobody wants to be unwell or in pain, and seeking solutions is natural.
Additionally, although there are over 30,000+ research reports on cannabis , if you’re looking for advice, there is no better place than online to learn: Clinics and doctors are reporting that a majority of European Union patients walk into their offices and tell them the strain they want. And why shouldn’t they? It is a very rare doctor who has the time and desire to be a genetic specialist, given the hundreds of cannabis flower cultivars.
Branding in Mature Markets Speaks to EU Medical Consumers
Many EU companies want to be their own brand, but only a few will be as successful as the largest international brands. These international brands like CuraLeaf and Tilray have a massive advantage over local, new start-ups: They can advertise cannabis in their respective countries and provide online resources that cater to personal preferences and product choices.
Imagine if you’re a patient in the EU and the European cannabis companies are guided by pharmaceutical narcotics rules , which prevent any discussions with the public about selling their product or, in some countries, even talking about it. Then, you get online and read directly on companies’ US-based sites what people are consuming their products for, the product’s intended effects, or just pictures of beautiful buds and gummies with colorful labels and celebrity endorsements. Even if you are very ill, you can easily find extensive information to help decide if that might be something you want to try to help you.
The EU medical community may criticize brands, but flower brands like Cookies offer some of the best, most iconic strains that have been helping people since the first medical cannabis markets were established two decades ago. Whether you seek therapeutic relief for chronic pain, sleep or cancer-related issues, there are cultivars to help, and most people change strains regularly .
Cannabis is therapeutic and a medicine; it can also taste great and smell wonderful. Presenting as buttoned-up or colorful shouldn’t change the therapeutic nature of the unique strains of any brand. Ultimately, it is all branding, and some brands will be more impactful than others in helping people.
Extracts Are Increasingly on the European Consumer’s Radar
Extracts are a genuine sign of a maturing market as education and better-performing products reach much larger demographics, with the global market share expected to expand at a compound annual growth rate (CAGR) of 20.0% from 2023 to 2030 .
Flower is always the market entrant since it is the primary form factor all the illicit and early legal markets had to begin with. Twenty years ago, there wasn’t an illicit salesman coming to your house with a choice of gummies or a rosin vape. Now, however, EU markets are getting a taste for edibles and vaporizers.
Not all patients want to smoke, and some cannot risk smoking indoors with their family or at a hospital. Many patients cannot drink MCT oil or dislike the taste of crude oil extracts , which can limit their compliance with medical regimens. Older generations don’t want to drink grassy-tasting oils that are hard to pull out with a syringe: They would prefer a gel cap like the one used in the nutraceutical industry or even a tasty gummy that can be chewed and enjoyed like a sweet . Some say sweet form factors will encourage younger generations to consume cannabis. However, vitamins, melatonin, and many other nutraceuticals are gummies worldwide because adults like good taste, and they increase adherence to a healthy regimen.
Anecdotally, European consumers seem to be choosing their flower primarily via online chat groups and social resources. Brands are increasing in Europe now that Germany has removed the narcotics classification , and extracts are increasingly improving. These trends precisely mirror those consumers went through two decades ago in the United States and a decade ago in Canada.
What is Next
Consumers and patients want information on the best-performing products and, yes, ones that taste good. While medical cannabis is a regulatory framework, treatment all comes down to preference, in part because there are no one-size-fits-all solutions to addressing ailments with cannabis. As the global medical markets advance, expect significantly more choices of therapy and more specialized cannabis outlets of sale.
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Inside Europe’s largest cannabis manufacturing facility
Sifted Walking around Europe’s largest cannabis manufacturing facility, it quickly becomes obvious that I’m in the hands of a veteran....
Making the Best Concentrates For a Global Market
Maximum Yield Article by Anthony Demeo and Michael Sassano The global market is waking up to quality concentrates and extracts,...
Michael Sassano & Antonio Guedelha: GMP #13: Preventive Maintenance in GMP
Cannabis Law Journal Consistent and reliable pharmaceutical manufacturing depends on many factors, but a critical one is the process equipment....
Michael Sassano of Somai Pharmaceuticals on To Be Blunt – Episode 117 The Global Cannabis Market and Why Germany is Poised to Lead
Shayda Torabi - YouTube Michael Sassano of Somai Pharmaceuticals on To Be Blunt
Karma Koala Podcast Episode 92: Professor June McLaughlin, Kim Stuck Allay Consulting, Michael Sassano Somai Pharmaceuticals & Amy McDougal Clearsources
Spotify Heather Allman talks with Michael Sassano of SOMAÍ Pharmaceuticals LTD about recent regulatory changes, the differences between Europe and...
Interview Time! Michael Sassano – CEO of Somai Pharmaceuticals
YouTube - Ask GenieNansea In this episode, SOMAÍ's CEO, Michael Sassano, explains how he got involved in the industry, talks...
With Extracts Expected To Achieve A ‘50% Share Of The EU Cannabis Market’ In The Next Few Years, Who Is Currently Leading The Field?
BusinessCann Michael Sassano, CEO of international cannabis manufacturer Somai Pharmaceuticals, explores the state of cannabis extract manufacturing in Europe and...
The Case for THCA and Other Minor Cannabinoids
Cannabis Science and Technology In this article, Somai's R&D Director, Anthony DeMeo, examines why we should be studying cannabinoids beyond...
Consider Cannabis – Cannabis and International Markets
Consider Cannabis
Michael Sassano & Antonio Guedelha: GMP #12: Optimizing Pharmaceutical Good Manufacturing Processes
Cannabis Law Report Manufacturing process optimization aims to increase productivity, decrease operational costs, and make the manufacturing process more robust...
SOMAÍ PHARMACEUTICALS – MEDICAL CANNABIS PRODUCTS MANUFACTURING FACILITY
Anteprojectos Como primeiro investimento da SOMAÍ em Portugal, foi apresentado um edifício com licença de armazém, com a pretensão de...
Here Weed Go – It’s Pharmaceutical (in Europe)
Omny Studio Today’s episode has a decidedly European flavor: my guest is Michael Sassano, the Founder, Chairman and CEO of...
The Israeli Cannabis Market Is Growing Faster than People Realize
Technical420 I recently had a chance to visit Israel and learn about the Israeli cannabis market from the best growers...
European Cannabis Regulators Ease Restrictions in Preparation of EU Green Wave
Cannabis Business Times Changing laws and regulations in countries such as Germany, Switzerland and Spain indicate increased cannabis access for...
Vertical Integration: Cannabis Experts Discuss Its Various Pros And Cons
Benzinga Vertical integration in the cannabis industry is one of the most debated topics of the day across the sector....
ICBC Berlin 2022 B2B Conference Panels Day 2 | Cannabis In Biotechnology
YouTube - International Cannabis Business Conference Are cannabinoids and other cannabis active ingredients a building block for the biotechnology of...
Disposable Vapes Are An Environmental Concern But Producers Won’t Stop Making ’til You Stop Buying
Benzinga Annual cannabis vape sales continue to grow across many major markets–fueling demand and a growing eco-footprint. Rising consumer demand...
European Cannabis Q2 2022 Quarterly Update
The second quarter in Europe far outpaced the first quarter in market movements regarding legislative country news and Merger &...
SAFE Banking Act Dropped From China Competition Bill
High Times A bill to allow financial services to businesses in the legal cannabis industry was dropped from a China...
Switzerland Removes Medical Marijuana Access Limitations As Demand Rises
Benzinga The Swiss government confirmed that it will remove limitations on medical marijuana use, starting August 1st, 2022. Medical marijuana...
Switzerland set to lift medical cannabis restrictions
Leafie The Swiss government announced today that it will lift restrictions on cannabis for medical use from August 1st 2022....
Cannabis Insiders Split On Market Impact Of Inflation
Benzinga In the days leading up to the recent bear market entry, cannabis insiders provided Benzinga with varied opinions regarding...
Thailand removes cannabis from narcotics list, decriminalises growing plants at home
ABC NEWS Thailand has become the first country in Asia to take marijuana off its list of banned substances and...
Germany’s legalisation push has lit up the European cannabis market
Cannabis Wealth Mike Sassano, CEO of European cannabis manufacturer Somai Pharmaceuticals, offers his perspective on Germany’s accelerated plans for adult-use...
Michael Sassano & Antonio Guedelha: GMP #11: Stock Management in GMP Manufacturing
Cannabis Law Report In Good Manufacturing Practice (GMP) facilities, managing your stock is critical for Quality Assurance (QA). Your QA...
The Cannabis Corner Episode 44 – Michael Sassano, CEO and Chairman for Somai Pharmaceuticals
Cannabis Corner Podcast This week Michael Sassano of Somai Pharmaceuticals , a Lisbon, Portugal based cannabis pharmaceutical manufacturer , joins...
Sequire Cannabis & Psychedelic Conference 2022 – Somai Pharmaceuticals
YouTube - Somai Pharmaceuticals Sequire Cannabis & Psychedelic Conference went live on April 20th with industry experts and investor 1:1s....
CannaList Conversations with Michael Sassano, CEO and Chairman for Somai Pharmaceuticals
CannaList Conversations We recently sat down with Michael Sassono - he is one of the most respected executives in the...
“Positive shock waves”: Germany accelerates process for cannabis legalisation
Cannabis Wealth Germany’s health minister Karl Lauterbach – who until last year was opposed to cannabis legalisation – said Germany’s...
CPhI North America 2022: Pharmaceutical Cannabis Global Marketplace
YouTube - Somai Pharmaceuticals Michael Sassano, CEO and Chairman, Somai Pharmaceuticals presented on Monday the 9th of May 2022 at...
Michael Sassano & Antonio Guedelha: GMP Article 10: Production Cost Calculation Systems in GMP
Cannabis Law Journal When you look to the future of your company’s life cycle, financial health in planning your exact...
MGC Pharma, Cansativa Group & Somai Pharmaceuticals announced among Cannabis Europa sponsors
Pressat As cannabis makes its way into the mainstream across Europe, the continent's premium B2B cannabis industry conference - Cannabis...
European Cannabis Q1 2022 Quarterly Update
Talk Markets 2022 started with an incredible amount of progress and hope with European cannabis fast becoming a hot emerging...
How to Invest in Marijuana
U.S. News Both strides and setbacks have punctuated the quest for federal legalization of cannabis in the U.S. So far,...
Michael Sassano: GMP Article No 9: Bringing New Products to GMP Facility
Cannabis Law Journal Now that your GMP facility has been opened, it’s time to add some new products to your...
The European Cannabis Report: 7th Edition | Expert Opinions: Michael Sassano (page 34)
Prohibition Partners What is SOMAÍ Pharmaceuticals? SOMAÍ Pharmaceuticals Ltd is a European pharmaceutical and biotech company with a manufacturing centre...
3 Reasons Cannabis Sin Stocks Stay Strong in Volatile Markets
Technical 420 As global stress and market uncertainties remain high during the Russian invasion of Ukraine, investors looking for stability...
Inflation: is it affecting the cannabis market?
Cannabis Wealth Inflation is at a record high, but cannabis prices are continuing to fall. Could cannabis be inflation-proof or...
The case for improving absorption for cannabinoids using ethosomes
Drug Target Review Michael Sassano and Anthony DeMeo from Somai Pharmaceuticals discuss using ethosomes as an improved method to deliver...
Opinion: 2022 could be the year for pharmaceutical marijuana
MJBizDaily Last year proved to be an interesting one for the entire cannabis industry. In particular, the emergence of large...
SOMAÍ Pharmaceuticals + Huge Gage Cannabis News!
Benzinga Benzinga Cannabis Insider is a bi-weekly podcast focused on marijuana and all things weed, CBD, hemp, and psychedelics. Hosts...
Karma Koala Podcast Episode 67: This Week Michael Sassano, Inesa Ponomariovaite & Our Regular Segment From Dentons German Cannabis Head, Peter Homberg
Spotify INTERVIEW 2: Michael Sassano, who has been writing regular articles for cannabis law jnl on all things international compliance...
Innovations in Dosing Technologies: Getting an Accurate Hit, Every Time
Cannabis Industry Journal The cannabis industry has a wealth of creative talent. With the market beginning to tear away from...
Safety and Culture at Forefront of Cannabis Social Club vs. Dispensary Debate
Cannabis Business Times As the legalization of adult-use cannabis sweeps Europe, stakeholders and emerging investors on both sides of the...
Synthetic Cannabinoids versus Plant-Derived Products
Terpenes and Testing Magazine Crafting synthetic, semi-synthetic, and isomerization of cannabinoids is old hat for chemists. Natural cannabinoids are derived...
Spotlight Interview with Michael Sassano, CEO and Chairman of the Board for Somai Pharmaceuticals
Pharmashots On February 01, 2022, PharmaShots will present the second interview in its new interview section, “Spotlight- Company of the...
How Germany Can Enter The Adult-Use Cannabis Market Successfully
The Fresh Toast Germany Recreational Cannabis is Close. The new German coalition has indicated one of its many priorities is...
How Germany Can Enter The Adult-Use Cannabis Market Successfully
Benzinga Germany Recreational Cannabis is Close. The new German coalition has indicated one of its many priorities is the legalization...
Portugal Is Highly Likely To Legalize Recreational Cannabis
Benzinga Portugal has long been ahead of other European countries in its understanding and stance on drug reform, so it...
Michael Sassano – Somai Pharmaceuticals – Conforming to the Highest Pharmaceutical Standards
Valiant CEO Michael Sassano is well known as one of the original investors in the cannabis industry. He is celebrated...
Uber Eats to Offer “Baked Goods” with Canadian Cannabis Partnership
Marketscale “Every move that standardizes cannabis into the distribution and sales is a step to combatting the black market. Not...
Croptober – Navigating the Business of Cannabis Cultivation and Sustainability – Michael Sassano
YouTube - Somai Pharmaceuticals On Thursday, October 28 Excelsior College hosted a cannabis webinar, Croptober: Navigating the Business of Cannabis...
Cannabis Europa London 2021 – Michael Sassano
YouTube - Somai Pharmaceuticals At the Iconic Banking Hall in London, on 11 November Cannabis Europa returned - bringing together...
Which Countries Will Likely Legalize Cannabis In 2022 And Why Isn’t The US Among Them?
Benzinga Cannabis reform is heating up across the nation. With it comes a booming multinational market, including a projected $102...
Michael Sassano, Renowned Pharmaceutical Expert, and Founder and CEO of Somai Pharmaceuticals LTD Zoom Interviewed
EIN Presswire Michael Sassano, Renowned Pharmaceutical Expert, Founder & CEO of Somai Pharmaceuticals LTD Zoom Interviewed for The DotCom Magazine
DotCom Magazine Interview of Michael Sassano, CEO & Founder of Somai Pharmaceuticals LTD
YouTube - Somai Pharmaceuticals Michael Sassano is well known as one of the original investors in the cannabis industry. He...
How SOMAÍ is Bringing ‘Peak Efficiency’ and ‘Peak Profitability’ to the European Cannabis Market
Cannabis Europa Michael Sassano has been involved in everything from real estate to banking and cutting-edge tech investment. But he...
Cannabis Investment: 7 Best Marijuana Stocks to Buy for 2022
WTOP (Washington DC News) These seven marijuana stocks are on sale. Investors had high hopes for the legal marijuana industry...
Michael Sassano: GMP Series #8: Manufacturing Startup
Cannabis Law Journal Your journey maneuvering through the start-up phase of Good Manufacturing Practices (GMP) will finish with certification of...
Few Medical Cannabis Licenses in Portugal Have Been Awarded
High times Infarmed approves only 19 of the 114 applications for medical cannabis cultivation in Portugal. Ever since Tilray decamped...
Cannabis Co. Receives $3M ‘Innovative Products’ Grant From Government, EU In Portugal
Benzinga SOMAÍ Pharmaceuticals Unipessoal LDA, or SOMAÍ, recently received an “innovative products” grant of 2.7 million euros ($3.07 million). Provided...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
BusinessCann SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros by the Portugal 2020 committee....
Projeto Nº POCI-02-0853-FEDER-179647
SOMAÍ Pharmaceuticals Unipessoal LDA has officially opened its new state-of-the-art pharmaceutical EU-GMP facility in Portugal.
EU: Cannabis company receives €2.7 million grant
MMJ Daily Somaí Pharmaceuticals has received a €2.7 million grant from the Portugal 2020 committee.
SOMAÍ Pharmaceuticals Erhält Im Rahmen Von Portugal 2020 Fördermittel In Höhe Von 2,7 Mio. Euro
TechiLive LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für innovative...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
News Bit LISBONNE, Portugal, 10 nov. 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA a reçu une subvention pour produits...
Somai Pharmaceuticals: SOMAÍ Pharmaceuticals erhält im Rahmen von Portugal 2020 Fördermittel in Höhe von 2,7 Mio. Euro
Finanz Nachrichten LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Yahoo Finance LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
AP News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Opera News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Profiles in Legalization LISBON, Portugal — SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
La Bourse Et La Vie LISBONNE, Portugal, 10 nov. 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA a reçu une...
Somai: The Global Story of Cannabis
Startup Thread I recently spoke with Michael Sassano, founder of SOMAÍ Pharmaceuticals, an international company focused on the extraction of...
SOMAÍ Pharmaceuticals at MJUnpacked: What Are You Trying To Accomplish At MJ Unpacked?
CFN Media Group
SOMAÍ Pharmaceuticals at MJUnpacked: What Markets And Geography Does Somai Pharma Address?
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SOMAÍ Pharmaceuticals at MJUnpacked: What Should Consumers, Other Brands And Investors Know About The Future Of Somai Pharma
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SOMAÍ Pharmaceuticals at MJUnpacked: Tell Us About Your Company And What Makes You Different
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These Are The Cannabis Industry’s Biggest Tricks and Treats So Far
Benzinga Halloween is almost here. As costumed revelers prepare for a weekend of celebrations, the cannabis industry readies for the...
Michael Sassano: GMP Series #7: Personnel Recruitment
Cannabis Law Journal No matter what you build or which equipment you purchase, your business cannot be successful without hiring...
Michael Sassano: GMP Series Part 6 – Quality Assurance Implementation
Cannabis Law Journal The difference between Quality Control (QC) and Quality Assurance (QA) is not always clear. Quality Control refers...
Why Germany is Not the Future Leader of European Cannabis
Technical420 For the last several years, all I have heard about from EU cannabis producers, growers and investors is “GERMANY,...
Michael Sassano CEO and Chairman Somai Pharmaceuticals: GMP Series #5: ERP Implementations
Cannabis Law Report When tackling your computer systems, software, and quality control processes, keep in mind that there are many...
The Advantages of Ethanol Extraction
Extraction Magazine Extraction technology is constantly evolving each year, which helps drive down associated costs, increase output volumes, and improve...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
Business Insider Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs and...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
The Fresh Toast Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill? Operators Believe So.
Benzinga Cannabis operators and executives tell Benzinga that the movement of private and public companies may serve as a better...
Cannabis Stocks Next Big Wave Is Coming Late August
Benzinga Multi-State Operators (MSOs) in the United States are primed for the next big stock amp-up, which could see at...
Michael Sassano and Antonio Guedelha: GMP Series Part 4: Laboratory Set-Up
Cannabis Law Report The laboratory is both one of the most active and one of the most critical rooms in...
GMP Series Part 3: Process Equipment Procurement
Cannabis Law Report In the next installment of the Good Manufacturing Practices (GMP) Series, we will be exploring process equipment...
Could Drug Store Giants Eventually Sell THC? It’s Possible, But Many Hurdles Remain
Benzinga Drug store giants are already establishing themselves in the CBD market. Major players, including Walgreens Boots Alliance Inc
European Cannabis is Starting to Look Like the US Market 10 Years Ago
Cannabis Industry Journal As the cannabis industry — now estimated to be worth more than USD 200 billion — continues...
CANNA WORLD EXPO EUROPEAN UPDATE SOMAI PHARMACEUTICALS CEO MICHAEL SASSANO
Canna World Expo Empowerment 2021 CANNA WORLD EXPO is honored to have Somai Pharmaceuticals CEO, Michael Sassano, as an Empowerment...
Expert Interview: Michael Sassano, CEO Somai Pharmaceuticals
Prohibition Partners Who are SOMAÍ Pharmaceuticals? SOMAÍ Pharmaceuticals is an international company focused on creating unique cannabis formulations for the...
Beyond CBD, THC: ‘Minor’ Cannabinoids Flood Market — Lack of data is concerning, even for practitioners who believe in medical cannabis
MedPage Today On the heels of the cannabidiol (CBD) craze come three other cannabinoids touted as potential treatments for various...
Why GMP is the Future of Quality Control for the Global Industry
Cannabis Business Executive Good Manufacturing Practices, or GMP, are a systematic way of ensuring that products — from food to...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
Benzinga When the COVID-19 pandemic hit the world by surprise last year, cannabis businesses around the world faced the uncertainty...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
Yahoo Finance When the COVID-19 pandemic hit the world by surprise last year, cannabis businesses around the world faced the...
Morocco: Cannabis Legislation but the Devil in the Details
Fanack Morocco approved in March 2021 a law that will see a legal cannabis industry emerge in one of the...
Low-Cost Pot Stocks To Consider, According To SOMAÍ Pharmaceuticals CEO Mike Sassano
Benzinga SOMAÍ Pharmaceuticals Ltd. co-founder and CEO Michael Sassano recently spoke to Benzinga about a particular value buy that's piqued...
Cannabis Revival and Year of the SPAC’s: What’s To Be Expected the Rest of 2021?
Cannabis Industry Journal The unusual nature of 2020 gave rise to a reciprocally roller-coaster-like cannabis market. Cannabis was cemented officially...
SPAC Mania: The Biggest Cannabis Boom Is Yet To Come
Cannabis Business Executive If you’re reading this you undoubtedly know that special purpose acquisition companies (SPACs) are all the rage....
GMP Series Part 2: Building and Design – Authored By: Michael Sassano and Antonio Guedelha
Cannabis Law Report In the quest to become GMP compliant, design and flow of your manufacturing facility are critical. Mistakes...
Benzinga Cannabis Capital Conference | February 25-26, 2021 | Michael Sassano
Benzinga Capital Conference Michael Sassano, CEO of Somai Pharmaceuticals talk about the European Cannabis Market and how it is starting...
Navigating Regulatory Hurdles in Specific Countries
Cannabis Business Executive Despite Europe’s unification, each country is still making their own rules on providing access to medical cannabis...
Cannabiz: How to Invest in This Growing Industry
Ticker Tape Early February marked a big step for the cannabis industry with the announcement that Jazz Pharmaceuticals (JAZZ) will...
GMP & Compliance: GMP SERIES #1: “Starting Your GMP Approval Process for Cannabis Correctly”
Cannabis Law Report The path to facility and product approval in cannabis is a long road that requires attention to...
PREDICTIONS | Want to know the future? There are two ways: a crystal ball or really smart people (pages 74-75)
B2B Wholesaler Magazine Mike Sassano, CEO and Chairman of Somai Pharmaceutical: “2021 is shaping up to be the most explosive...
Ingenious Cannabis Entrepreneurs to watch in 2021
IdeaMensch There is way more to cannabis than getting “high.” The United States alone has grossed a total between $71.4B-$87.5B...
These Are The Top European Cannabis Companies
CBDevious The legality of cannabis for medical and recreational use varies by country, in terms of its possession, distribution, and...
9 Things to Consider When Raising Capital for Startups in Europe
Cannabis Business Executive Since my first job on Wall Street at Lehman Brothers, I was taught to raise money. And...
Tantalizing Terpenes Boost Cannabinoid Blends For The European Market (pages 20-21)
CBD Health & Wellness Magazine The recent election in the US brought sweeping changes to the cannabis industry in just...
UK to see largest medical cannabis market growth in Europe 2020 to 2025
Yahoo Finance UK Britain is set to see the greatest cannabis medical market growth rate in Europe between 2020-2025. According...
Desert Oasis | Solaris Farms is capitalizing on a prime location and plenty of Nevada sunshine (page 58-61 November issue)
MARIJUANA VENTURE MAGAZINE: Michael Sassano took everything he learned from developing real estate and put it into growing plants in...
‘The sweet spot for cannabis business opportunities is somewhere between medical and recreational’ – experts explain how to find it
Business Insider Mike Sassano, the founder of Nevada cultivation brand Solaris Farms, explained that many customers consume marijuana for medical...
Cannabis Top 20: North America’s Largest Commercial Grows
Greenhouse grower As the cannabis industry continues its evolution, North America-based growing operations are scaling up across multiple states, and...
Real Deals – Michael Sassano
Marijuana Business Magazine Now that the economic situation doesn't support unbridled growth in the industry, more cannabis companies might consider...
Best practices for securing your cannabis grow operations and supply chains
Security Infowatch The cannabis industry comes with its own set of inherent security risks, especially in vertically integrated grow operations....
Cannabis Terpenes: What Growers Need to Know
Greenhouse grower: “There’s no witchcraft to it or anything like that. It’s just kind of the whole combination of light...
Opening the Pot: Vegas Cannabis Industry Moving Ahead Amidst COVID
Millennial Magazine Vegas relies on the more than 42 million tourists to maintain its economy, so when COVID-19 (COVID) hit...
California joins push to let cannabis businesses use banks as part of coronavirus relief
The Orange County Register: California Attorney General Xavier Becerra is joining a bipartisan group of 34 attorneys general in urging...
Cannabis company executives speak to the industry’s trying times
Real Assets Adviser "The United States and worldwide trend of legal sales will only improve, since we are far from...
Why Large-scale cannabis producers are turning to Hybrid Greenhouses
Joomag "The environment can be controlled in both indoor and hybrid greenhouses in almost the exact same way, but it...
Lawmakers Look to Include Cannabis Banking Reform in Next COVID-19 Stimulus Bill
Cannabis Business Times “There is no positive in having cash outside of the banking industry for the safety of our...
COVID-19 Is Leaving Its Mark On The Cannabis Industry, Insiders Say
Huffpost Michael Sassano of Solaris Farms, a large-scale industrial hybrid greenhouse cultivator in Las Vegas says while CBD might work...
Why Cannabis Will Boom During the “New Normal”
Nisonco "In the future, the entire cannabis industry will benefit from not only it’s essential medicine title, but also hundreds...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Benzinga “Creating a safe environment while cannabis is deemed 'essential' added tremendous positive energy for our team, while at the...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Yahoo finance "Recently, in-order to give back to the community and create outward good will, Solaris Farms reduced pricing to...
Hemp Companies Step Up To Help During Pandemic
Hemp Market Report “Although our first priority is to the safety of our employees and doing our part to slow...
Cannabis Pros Sound Off On How Coronavirus Pandemic Will Affect Industry
Forbes Michael Sassano, founder and CEO of Solaris Farms, a Las Vegas-based greenhouse for growing cannabis, is filtering the turmoil...
CannaBusiness Tips For Coronavirus Times
Benzinga "Don’t panic, but it’s time to look at a slow down in all businesses, including cannabis sales. Recently, I...
Cannabis Executives on Turbulent Markets: “Don’t Panic”
Equities “I’m a believer in letting the flood gates open. But I see things from a well established position. The...
Michael Sassano: the man bringing US cannabis know-how to Europe
Cleanroom Technology The focus of the marketplace is on CBD, Sassano admits, noting regulation is developing. "Places like Switzerland have...
Michael Sassano: the man bringing US cannabis know-how to Europe
NBR A US native, Sassano believes a more liberal approach to the use of cannabis will take some time for...
Michael Sassano: the man bringing US cannabis know-how to Europe
Manufacturing Chemist "This declassification is more symbolic than ground-breaking," tells me Michael Sassano, Founder and CEO of Solaris Farms, a...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Yahoo finance "With over $100,000 in sales the first week of launch, it’s clear that Culture and Cannabis’s reach means...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Benzinga Michael Sassano, CEO of Solaris, told Benzinga, "The merger of the Culture and Cannabis media group with Solaris Farms...
European Union Urges Member Nations to Vote for World Health Organization’s Cannabis Rescheduling Recommendations
Cannabis Business Times “The 1961 Narcotics Act of Europe is similar to [the Drug Enforcement Administration’s (DEA)] Schedule I in...
“Marijuana is a global trend that can no longer be stopped.”
Incrussia The largest marijuana market in Europe is now Germany ($100 million). The American market is estimated at about $10...
Which European Countries Cannabis Investors Should Watch in the New Decade
Equities Europe is at the crawling stage of cannabis development and starting their first awkward steps with medical acceptance. -...
Solaris Farms & Tech-Driven Growing
Culture & Cannabis The cultivation is relatively new, springing up in the summer of 2016. Despite its age, Solaris Farms...
‘Big Cannabis’ Technologically Ahead Of Its Times, But Post-Harvest Automation Remains Elusive
Forbes “The tech is getting closer but we’re not there yet,” said Michael Sassano, CEO, Solaris Farms, a cannabis cultivator...
U.S. leads in cannabis innovation, but cedes global market to Canada
The Denver Post The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those...
American pot is the gold standard. But Canada leads the export game — for now
Salon The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those who smoke...
American pot is the gold standard. But Canada leads the export game — for now
Kaiser Health “The world wants that technology,” said Michael Sassano, CEO of Solaris Farms, the largest cannabis hybrid greenhouse in...
From Seed to Sale Nevada’s Cash Crop Cannabis Industry
Nevada Business Initially, no one thought growing cannabis in the Southern Nevada desert would take. But Solaris Farms is growing...
America’s marijuana growers are the best in the world, but federal laws are keeping them out of global markets
Washington Post Federal prohibitions are getting in the way of efforts to grow the U.S. marijuana business into a global...
What Should Investors Take Away From MJBizCon 2019?
Equities Marijuana Business Daily’s annual MJBizCon is the largest conference and convention in the global legal cannabis industry. This year's...
How to Do Cannabis Cultivation Business Planning for Growth
B-Plans Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan...
“5 Things I Wish Someone Told Me Before I Started Leading a Cannabis Business”, with Michael Sassano and Len Giancola
Medium The cannabis business is a complete dedication and you must make large sacrifices for it. It is very fast...
Key trends when investing in the Cannabis industry in Opportunity Zones
Opportunity Zone Cannabis land development is growing and gaining traction in Opportunity Zones (OZ). Not only has a large amount...
Vegas Hybrid GreenHouse Dominance by Mike Sassano – page 20
Vegas Cannabis magazine
The Cannabis Cultivation Costs by State
MG Retail Magazine To the outside world, the legal cannabis industry appears to be one big cash machine. While it’s...
Mike Sassano: Increasing Potency with Greenhouse Technology
Ganjapreneur Michael Sassano is the CEO and founder of Solaris Farms, one of three large greenhouse cannabis cultivators in Nevada....
OZ WRITERS COUNCIL DIRECTORY
OZ WRITERS COUNCIL DIRECTORY The Council is an invitation-only group of executives and professionals with experience in the Opportunity Zone...
Are cannabis hand-trimmers an endangered species?
Leafly Many people in the cannabis industry start out as trimmers. Wearing “sticky gloves” is a way to learn the...
Automation and sensors in hybrid greenhouses
AgTechTomorrow Solaris is a high tech hybrid greenhouse designed specifically for desert environments. It was the first ground up hybrid...
Desert Greenhouse Cultivation
Blunt Business Desert greenhouse cultivation with Michael Sassano Founder and CEO of Solaris Farms. Michael says they have the largest...
Five Diverse Questions With Michael Sassano, Founder: Solaris Farms
Forbes I was born and raised in Cleveland, Ohio before attending Boston University. I graduated Cum Laude with Distinction in...
Automation is the Future of Cannabis
Equities As industries evolve, the companies within them consistently work to implement new methods that update their processes so they...
How Solaris Farms’ Michael Sassano Works: Cannabis Workspace
Cannabis Business Times In this installment, CBT presents an up-close look at the tools and habits behind the Nevada-based cultivator’s...
Federal Court Orders DEA to Explain Inaction on Cannabis Cultivation Applications
Analytical Cannabis Michael Sassano, founder and CEO of the Nevada-based cannabis cultivation operation Solaris Farms, told the Cannabis Business Times,...
Federal Court Orders DEA to Explain Why It Has Ignored Cannabis Cultivation Applications
Cannabis Business Times A federal court has ordered the Drug Enforcement Administration (DEA) to explain why it has not responded...
Soma Pharmaceuticals Reveals Plans for Ireland’s Medical Cannabis Market
Cannabis Business Times As cannabis policy reform continues to sweep the globe, Ireland has launched a medical cannabis pilot program,...
What Technology Will Most Impact The Cannabis Industry? 24 Experts Share Their Insights
Disruptor Daily Cannabis legalization is gaining serious steam, and the industry is coming to a crossroads as nationwide demand for...
Solaris Farms Tackles Desert Heat with Global Tech
CannabisTech When Michael Sassano founded Solaris Farms in the Las Vegas area in 2016, his goals were ambitious - create...
What Trends Are Shaping The Cannabis Industry In 2019? 25 Experts Weigh In
Disruptor Daily Considering the topic of this article, you'd be forgiven for wondering whether it's 4/20 yet. It's not, but...
What’s The Future Of The Cannabis Industry? 28 Experts Share Their Perspectives
Disruptor Daily Bob Dylan once said that the times are a-changin', and no industry echoes that message like the cannabis...
CANNABIS INTERVIEW – MICHAEL SASSANO – FOUNDER SOLARIS FARMS
Cannabis Magazine Want to know more about one of the world’s largest greenhouses for growing cannabis? We sat down with...
Mike Sassano – A Cannabis Business in the Opportunity Zone
BuzzSprouts Mike Sassano's eclectic career has taken him from Cleveland to Wall Street, to Monaco and now Las Vegas. As...
Define “Organic”: The Cannabis Movement Is Stuck On Labeling
Dope Magazine Michael Sassano of Nevada’s Green Cross of America said all cannabis grown in the state is done without...